European Outdoor Group hosted the workshop which was facilitated by the Swedish consulting company Sustain in Time. Joel Svedlund, sustainability project manager at Peak Innovation, participated to add a Scandinavian industry and innovation perspective.
The growing outdoor interest in the world entails ever greater sales opportunities for outdoor brands. At the same time, the industry is facing many sustainability-related challenges, including climate change, toxic chemicals, working conditions, circular business models and the spread of microplastics – to name a few examples.
– Many European brands already make outstanding, individual sustainability efforts. But in order to accomplish systemic changes where supply chains and whole industrial systems are transformed, cooperation on a larger scale is required, says Joel Svedlund, Peak Innovation.